One great way to be able to cope with the cost of a large ad is to create a group of teachers. The group then shares both the ad, and all associated expenses. In this way, six teachers can co-operate to ensure that a commanding $3,000 ad only costs each participant $500. Continue reading “Combining forces with other teachers”
Before you start selecting the various elements for your campaign, you need to make sure they are working with your own particular strengths and weaknesses—not against them. Continue reading “Calling on your Strengths”
So…what’s half an hour of your time worth?
Your webvertisment allows you to be very clear about what your fees are – including any scholarships, discounts or group rates you might offer. Be careful though – the numbers you choose can have a huge bearing on your ability to attract students. Continue reading “The art of fee-setting”
Allowing prospective students to see inside your studio
Your webvertisement comes with a photo gallery, complete with the ability to add captions to every shot. The end result is that prospective students will be able to undertake virtual tours of your studio – long before they ever set foot in the door. Continue reading “The power of photos”
Your studio “blog” feature
One of the exciting things about running PracticeSpot is that I can add articles or resources whenever I like – I’m not limited to “filling in” areas that have been pre-created. Now you can do the same for your own studio website – through your very own “Blog”. Continue reading “Introducing your studio blog”